MODS: A Way of Life April 25 2018
Earlier this week, we received our copy of the new book "MODS: A WAY OF LIFE" and have been finding it difficult to put down.
The 192 paged hardback book features a whole host of images, some of which have never before been seen. The publishers description of the book is below:
The Mods changed everything
The Mods may not have had a political agenda, but they believed in the reality of their desires. And the Mods did change the world. They wanted to live right now, not later.
Sometime around the beginning of the 1960’s, a number of stars aligned. A small but fanatical group of young men and women, mostly no more than teenagers, created their own elite club of stylists. The old world was cracking up, and they were looking for new kicks.
They wanted something no teenager had ever thought possible before. They wanted to be famous, on their own terms and in their own style. This urge coincided with cash in the back pocket courtesy of the post-war boom and relatively cheap access to tailoring. Add to this the influx of American soul music and a pocket full of purple hearts. Throw in a little Carnaby Street and a soupçon of French new wave cinema with just a twist of Italian style. Mix it up with London gangster and Jamaican rudeboy in a Soho basement club. Then bake it in the oven of a new, hip consumerism for two years and put it all on national television with a Ready, Steady, Go.
The Mods invented youth culture. Alight, there were youth cultures before. The Teds, the Bright Young Things and all kinds of bizarre tribes prior to them. However, the Mods invented what we now call British youth culture.
• Features many images never before seen of Mods in their heyday
• The Mod phenomenon contemporized with commentary and essays that explore its legacy and philosophy
You can purchase a copy of the book with free P&P at the following link:
This is the first book in a collection called "TWO FINGER SALUTE" celebrating British Youth.
Youth cultures never die. Every time someone falls in love with a style, an attitude, a posture, a way of seeing the world; that subculture is reborn, just as imminent and vital as it was the moment that it first appeared.
The Two Finger Salute series explores the enduring power of British Youth Rebel cultures from 1950 onwards with photography, essays and interviews.